New Start Entrepreneurship Incubator –

Funded by Google in partnership with

the American Library Association (ALA)

The New Start Entrepreneurship Incubator (NSEI) is a six-month program designed to help community members who have served time in jail or prison create their own businesses. With this initiative, the Gwinnett County Public Library (GCPL) hopes to provide formerly incarcerated individuals with the tactics and tools to develop a small business and overcome barriers to professional success. Participants will receive assistance with developing business ideas, learn what is needed to run a successful business, and receive one on one support from successful entrepreneurs and business experts.

The NSEI program seeks to level the playing field by offering a complete business education tailored to the needs of formerly incarcerated people and each individual business idea.

The participants of this program will:

      • Participate in a complete business course that equips formerly incarcerated individuals to start their own businesses, and become their own bosses.
      • Attend monthly presentations led by local business experts.
      • Have access to an online curriculum
      • Have one-on-one mentor support from a successful experienced entrepreneur.
      • Be provided with a laptop and hotspot kit while enrolled in the program.
      • Learn strategies to overcome barriers to professional success.
      • Create a business plan for their businesses.

The Curriculum:

Month 1

Reasons to Start a Business
Barriers & Fears
Generating Ideas

Month 4

Marketing Basics

Month 2

Parts of a Business
How to Draft a Business Plan

Month 5

Finding Funding

Month 3

Basic Financial Practices

Month 6

Business & Licensing Laws
Customer Service

Cohort 3 will start in July 2022 and end in December 2022.
The first class is excepted to be Thursday, July 7 and the last on Thursday, December 1, followed by a graduation later that month.

To enroll in the FREE New Start Entrepreneurship Incubator program, please follow these instructions:

      • Meet the following criteria: Have served time in jail or prison, have The ability to attend the in-person classes for six months once a month, and have the desire to create your own business
      • Attend the required orientation, if selected as a candidate.
      • Fill out the online form below to be considered for the program.

Applicants should submit their applications by Tuesday, May 31.


The NSEI committee will select up to 15 candidates per cohort to participate in the program.
Applicants chosen to participate in the incubator will be contacted by phone or email.

If you have any questions, please contact our Customer Contact Center at 770.978.5154.


Kevin Moore is a highly motivated and industrious participant in our New Start Entrepreneurship Incubator program. He has exciting ideas about how to create a career out of ingenuity and innovation. Kevin would like to manufacture work instead of searching for a job, develop into an employer in lieu of an employee, and essentially manifest his destiny. His vision for his business is realistic, small but ambitious, and doable.

Living most of his life in Alabama, where he did a few stints in prison for youthful mistakes, he has resided in Atlanta for the past five years. Kevin’s re-entry into society after his prison time has been challenging. He found himself a sufferer of housing and job discrimination, his status of ex-offender accompanying a pernicious prejudice that transformed a second chance into, factually but not in name, a second sentence.

Kevin is working on his business plan to start a small moving company. His inventiveness and inspiration are fierce, and he easily pulls his work ethic from his hardscrabble life back in Selma, Alabama; a humble world where his parents talked to him about their youth and the piercing struggles for Civil Rights and sobering realities. Kevin embraces his parents’ legacy of determination and persistence, as he plows forward to success with a dually truck, a vibrant logo, and his tenacious willingness to work hard and to secure his place as an entrepreneur with a true second chance.