Commercial Advertising Policy
Board Approved September 12, 2011
Implementation Date: September 13, 2011
Revised: June 25, 2012; Effective July 1, 2012
Purpose
The purpose of allowing commercial advertising on designated Library property is not to provide a public forum for dissemination, debate or discussion of public issues but solely to provide additional opportunities for revenue that enhance tax funding in order to support Library programs and services. The purpose of seeking additional revenue must be balanced with the Library's need to ensure that there are no adverse effects on the Library's image or on the ability of Library staff to execute its primary job duties. The intent of this Policy is to provide guidelines and standards for commercial advertising on designated Library property that are to be applied consistently and within constitutional parameters.
Guideline and Standards
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Advertising must be printed on a library template. Marketing collateral from the outside will not be accepted.
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Advertisements shall not contain information that is false, misleading or deceptive.
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Advertisements that promote alcoholic beverages, tobacco products or other addictive products will not be accepted.
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Advertisements promoting or showing firearms will not be accepted.
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Advertising may not promote unlawful or illegal goods, services or activities, or infringe on any copyright, trade or service mark, title or slogan.
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Advertising that is demeaning or disparaging to individuals or groups on the basis of race, color, religion, national origin, ancestry, gender, age, disability, ethnicity, or sexual orientation will not be accepted.
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Non-commercial advertising, including advertising containing religious or political statements, will not be accepted.
- Advertisements must clearly identify the person or entity sponsoring or paying for the ad.
Reservation of Rights
The Library reserves the right to amend this Policy, including the Guidelines and Standards, at any time and to later limit or prohibit advertising at any and all locations even though previously allowed.